Opening up a Google My Business account is one of the most effective ways for a business to be discovered online in today’s world of digital marketing. Since Google is the first place customers go to source information about any business, it is very important to update information about your business. Google My Business which is commonly referred to as GMB is one of the best resources a business owner can utilize. As we all know, today online exposure is extremely important for the success of any business all around the world. Google My Business is a tremendous resource that has been helping companies appear in Google search results which contributes to higher sales and business leads.
Google My Business allows companies to list their location on Google Maps and appear on Google search results. All of the most important contact information for your business can be listed on GMB such as: hours of operation, location, phone number, a link to your website and any additional photos or videos.
Google My Business is one of the top free and easy to use organic marketing strategies for any business owner to take advantage of. Whether you own a small business or a large corporation, GMB will help your online exposure and business thrive in your local market. All of us have done a quick search to find something on Google such as ‘best places to eat near me’. Google will deliver and compose a list of the top three locations to go to based on your individual search criteria and your exact location at the time of your search. The three businesses that appeared at the top of your search query all have their own Google My Business page and they are one step closer to attracting you as a customer.
Target Local Audiences
Make sure to include as much information as possible on your business GMB listing as well as a thorough description to make sure that it is relevant to the user. The description is used as an overview about what your business does and keywords related to your business should be included here.
If your goal is to rank higher in Google search and have your business appear on Google maps you must gain positive reviews. Customer reviews specifically on Google reveal to the world a positive signal regarding what people genuinely think about your business. Having strong social proof to potential customers is very important in today’s business world, and having good reviews and a high ranking on Google will be extremely beneficial as it will help customers make a decision. In order to fully optimize your Google My Business you should post consistently at least one time per week, it will be better if you post one time a day as it helps with Google ranking.
Google My Business has very specific criteria which includes utilizing techniques in order to fully optimize your account. One example of how you can claim your Google My Business account would be to use target keywords when you save and upload your files online. BlendWorks Digital Marketing can help you update and manage your GMB account as well as give you insightful tips and tricks on how to maximize your online exposure and get business leads online. Get started today!