BlendWorks Digital Marketing

Benefits of Building Your
Website on WordPress

WordPress was originally designed as a blogging platform, but it has since evolved and expanded into being one of the world’s most powerful online platforms for building all sorts of websites. When it comes to building your own website, companies like:, Wix, and Squarespace, all dominate the current market but nothing compares to the advantages you receive from using has been around for over a decade and nearly 40% of all websites on the internet use it according to W3Tech. In this article, we will highlight the top 5 benefits of building your website on for the best platform to use to build and promote your business in 2022.


One of the top benefits as to why is the best website to use for your own website, is due to the fact that it is optimized way better for search engines than almost all other platforms according to technology experts. Nowadays, having strong SEO (search engine optimization) allows your website and business to be seen by a larger audience online. This strongly contributes to the overall success of your website and helps you gain visibility and in turn earn more profit.

One of the major and top benefits of using in comparison to Wix and other platforms, is the incredible SEO advantages that come from using the Yoast SEO plugin on your website. is much better optimized for search engines than any other competitors such as: Wix, or Squarespace, and various other CMS platforms. With the help of using the Yoast SEO plugin by, this adds more features to your website and will help your website get into a higher Google ranking which is the ultimate goal! Plugins is much better than Wix and other competitors simply because of the scalability feature which allows you to use various plugins to help you expand your website’s online presence and grow your ranking. Currently while writing this article, has over 58,000+ free plugins available in the plugin directory alone. This does not include even more premium features which are available on other marketplaces which makes the leading website platform for any kind of site that you would like to create. You can do almost anything with, utilizing a true customizable experience catered to your needs starting from free options to paid add ons which will help your website evolve and contribute to the success of your business.


Building a credible website on is an investment in your business and will help you market your product or service to ultimately increase your online traffic when optimized properly. With over 12,000+ themes designed specifically for your website, is a top choice amongst other competitors due to the impressive range of plugins, features, and styles that diversify websites all across the world. Customizability using themes has thousands of options to choose from and with the help of website design, your website can look just the way you want it to.

Open Source Platform has the option to be free or paid depending upon the plan that works best for you. At an affordable rate, an open source platform means that the software is free and you are not tied to or stuck with one particular web design agency or website developer. You hold the freedom to customize, change, move, or transfer your websites data to another platform at any given time. This is a major advantage in comparison to Wix for example where it is much more complicated to transfer or move your website’s content to another platform without strong technical knowledge of coding and databases.

Price ranges from free to less than 15$ a month. The software itself is free to use, however based upon your customizations and modifications to your website, additional fees will apply just like any other service. The main costs associated with creating and using as your website is the hosting costs which is around $15-30 per month. Additional costs will be using premium plugins and themes to further add to the functionality of your website.

Know that you know the benefits of building your website on You need an experienced website designer that specializes in building a site. Contact Lisa with BlendWorks Digital Marketing to get a free proposal. It’s well worth the investment to have a professional build your site for you!