There are various elements that contribute to a website’s ranking and success in digital marketing today. It simply does not matter in which industry a business or individual is involved, it is crucial to have a website that is not only informative but is easy to follow and visually appealing. To acquire customers, and increase exposure, is easy to do by following the points mentioned in this article. This article is designed to highlight some of the most important factors that contribute to the overall performance and functionality of a high-ranking website in today’s digital world of influence.
For example, ten years ago, it was easy to hire a website developer or designer to create a fully functional website. However, current business trends and overall marketing strategies have made the importance of SEO (Search Engine Optimization) even more crucial. When strategizing a marketing plan, various elements are needed to rank highly on Google and other platforms rather than just having a great web design.
The backend of a website can impact the way that customers and people all over the world view the website. Some of the most common factors that can impact a website, especially in the backend, is not having things such as; the right keywords for SEO, alt tags on photos, missing backlinks, or meta descriptions. The frontend and backend of a website vary tremendously and when following the points mentioned in this article Google will be able to place your website at the top of the list, which will lead to increased traffic and the potential for a positive impact on your success.
Google, along with other Search Engines, uses a combination of factors to favorably rank a website on its searches. One resource to increase SEO includes removing page duplicates to enforce page authority. Backlinks are another resource that helps conduct SEO while optimizing images for search engines and helping to remove duplicate keywords. One of the most important ways to make a website visible and competitive in search engine results is to optimize images precisely. Incorporating target keywords, alt descriptions, texts, and file names will make all content visually appealing, readable, and relevant.
Backlinks are extremely valuable for a website’s SEO because they are a powerful signal to search engines that others vouch for your content. SEO and backlinks go hand in hand, without each other benefits will not occur. The overall loading speed of a website is crucial as Google noted that, “on average 90% of people will leave a website after waiting just 5 seconds for the page to completely load”. These points serve to reinforce that the speed of a website, its functionality, and its mobile capabilities play a vital role in making or breaking a website.
Bringing it all together, the front end of a website is the part in which users see and interact with the site, including the design, navigation, videos, images and the basic command line. The backend of a website is the part that users cannot visually see or interact with, but it is vital for SEO and to rank higher in searches, which will lead to success in having a high-quality website. As evidenced by the points above, it is now crucial to have both the front end and the back end of your website functioning at an optimal level.
Visit our website to submit your information for a free website audit and get your results in 1-2 business days at Blendworksdigital.com or by email, [email protected] to receive a free website audit and see how your website stacks up against the competition. Knowing that your website is one of the most important platforms for your business, you want to be sure it is optimized for your visitor’s experience and for Google. A website audit will determine which areas of your website are performing well and what areas could use some improvement.