BlendWorks Digital Marketing

The Significance of Website Accessibility

In the ever-evolving digital landscape, a strong online presence is pivotal for businesses to thrive. As the proud owner of BlendWorks Digital Marketing, I am well aware that success in the digital realm goes beyond aesthetics and search engine rankings. One often underestimated yet profoundly impactful aspect of web design is accessibility, particularly ADA compliance.

Understanding ADA Compliant Websites

The term “ADA” stands for the Americans with Disabilities Act, a federal law designed to prevent discrimination against individuals with disabilities. When applied to websites, ADA compliance entails ensuring that your website is accessible to people with disabilities. This includes those with visual impairments, hearing impairments, motor disabilities, and cognitive impairments.

But why is ADA compliance such a crucial factor for your website, and how can BlendWorks Digital Marketing provide the solution?


The Significance of ADA Accessibility

  1. Inclusivity Matters: ADA compliance ensures that your website is an inclusive and welcoming platform for everyone, regardless of their abilities. It’s about offering equal opportunities for individuals with disabilities to access information, products, and services.
  2. Legal Requirements: Beyond being a best practice, ADA compliance is a legal mandate. Non-compliance can lead to legal complications, fines, and damage to your brand’s reputation. Safeguarding your business from legal issues is a vital component of the services we provide.
  3. Enhanced SEO: Accessibility features often enhance a website’s search engine optimization (SEO). Search engines value user-friendly websites, and accessible design can boost your website’s rankings.
  4. Expanded Audience: By ensuring your website’s accessibility, you broaden your reach to a wider audience. People with disabilities constitute a significant portion of the population, and catering to their needs can attract new customers and boost your revenue.

The Solution: accessWidget by BlendWorks Digital Marketing

Website Accessibility


Now that we’ve highlighted the importance of ADA accessibility, let’s delve into the solution we offer at BlendWorks Digital Marketing: accessWidget.

What Is accessWidget?

accessWidget is a revolutionary Automated Web Accessibility Solution, driven by the power of AI. It simplifies and streamlines the process of making websites accessible and compliant. Here’s how it works:

  • Accessibility Statement & Certificate: accessWidget includes an “Accessibility Statement & Certificate” that showcases the remediations your website has undergone. This document is invaluable for demonstrating compliance.
  • AI-Powered Processes: accessWidget harnesses the capabilities of AI and machine learning to address intricate requirements, such as optimization for screen readers and keyboard navigation. It automatically rectifies inaccessible code on your website, ensuring continued compliance.
  • Customizable Interface: The accessibility interface empowers users to tailor websites to their specific accessibility needs. This encompasses content adjustments, color and display alterations, and navigation enhancements.
  • Support for Various Disabilities: accessWidget covers a wide spectrum of disabilities, including blindness, motor impairments, cognitive disorders, epilepsy, vision impairments, and hearing impairments. You can be confident that your website caters to diverse audiences.
  • Litigation Support Package: We provide a Litigation Support Package, offered at no additional cost, to assist you if your website’s compliance is contested. This comprehensive package encompasses professional audits, reports, accessibility mapping, compliance documentation, and more.


Why Choose ACCESSWidget from BlendWorks Digital Marketing?

BlendWorks Digital Marketing’s access widget is the preeminent solution for achieving ADA compliance on your website. Here’s why it’s the ideal choice:

  • Efficiency: accessWidget markedly reduces the time and costs associated with web accessibility. You can attain compliance swiftly and cost-effectively.
  • Continuous Maintenance: We conduct maintenance scans every 24 hours to ensure that your website stays compliant with the latest updates and changes.
  • Real-World Impact: accessWidget was developed in close collaboration with individuals with disabilities. It is grounded in real-world experiences and meticulously designed to cater to their requirements.
  • Trusted by Industry Leaders: accessWidget powers hundreds of thousands of websites across five continents, adhering to various legislations. It stands as the most trusted solution endorsed by industry leaders.

In summary, ADA compliance transcends a mere checkbox—it signifies a commitment to inclusivity, legal adherence, and the prosperity of your business. With accessWidget from BlendWorks Digital Marketing, you can confidently provide a solution that guarantees your website is accessible to all while safeguarding it from legal repercussions. It’s a win-win for your business and your digital presence.

Reach out today to learn more about our website accessibility solutions for your website.